I went to South-by-Southwest this year. I told myself I wouldn’t, but it turned out a kind fan in Austin booked me to come play at her house (without my band) and I caved to the pressure to schedule it for the same time as the festival.
The basic reason that I didn’t want to go to SXSW had to do with two things: money and nausea. The money part is easy to explain: nobody who performs at SXSW gets paid, apart from the Jay-Z’s to whom money is like tap water. Independent bands, including mine, have broken the bank year after year to come here, and there is often no reason for them to do so. The nausea is less intuitive. Why would I, who am known to be cripplingly interested in music and bands and etc., not want to go to this Southern mecca full of 2,000 artists performing mostly for free for adoring fans and attentive journalists and music business movers/shakers?
Imagine 10,000 20-somethings who all know they are “something special” and have been told they are by everyone they know. Then imagine them coming together and all trying to become famous. Feel the nausea yet? No? OK, picture them all at an increasingly visibly corporate-sponsored amusement park full of loud drunk sexist rich people, bleeding their passionate noise out of every available building, mostly all feeling close to as cynical as I am sounding. If you don’t taste the rising bile by now, you may not be in my “target demographic.”
I’m trying to be more positive. But this festival does us all a horrific disservice. It makes every musician, every show, every record seem utterly disposal. When you live in the confines of everyday real-world life, going to a show can feel, at its best, totally vital. Buying a record can change your life forever. I know from personal experience that a great band or songwriter can and should provide something rare and precious, an experience you can hang onto for a long time, even years, afterward. Walking down 6th street getting elbowed by frat brothers on spring break, through near-indistinguishable waves of entitled-kid singer/guitarist whining, is not such an experience.
As an aside, I will mention that Tristen’s show yesterday was truly great. Please look her up if you are not totally inundated with bands that everyone keeps telling you you have to hear. She just goes by Tristen; she’s from Nashville.
But see? Of course there are hidden gems everywhere. The thing is that you get too tired to recognize them. You could easily see something truly remarkable at SXSW and nearly-unconsciously write it off as another pathetically desperate group hoping to get a hot write-up on Stereogum.com. Isn’t that just the way in the internet age of music? There are so many bands, so easily accessible, that the good ones blur with the melee and we become desensitized to the few truly valuable cultural moments. Or what could have been valuable just becomes more noise.
So I’ve been laying low this year. I did a few little shows and I tried very much not to think about what the audience might like to see, and just did what I seemed interesting to me. I’ve never been a big proponent of the ignore-the-audience tactic but I was feeling too nauseous to think for too long about how people perceived me.
Tonight I’m going to play a passionate show for twenty friends in a living room, and tomorrow I’m getting the H out of here. Hopefully I can shake off the willies in time to give everything I have on my tour of smallish American clubs, night after night, for people who might actually really care. Hope there’s still some of you out there.